Now, let’s fill in the blank with a word that best describes what your business does; (e.g. Personal Injury Lawyer) _________________, and than add the location where you do business (e.g. Toronto) __________________. The phrase or keyword ‘’personal injury lawyer Toronto’’ is ideal for a law firm who specializes in personal injury. This keyword phrase is precisely what someone would Google if searching for this vertical of law. For any vertical of Law or business who wishes to increase organic & local visibility on Google, they may attempt to do it themselves, however, most will seek the services of an SEO Expert or Consultant and perhaps a full-service Search Engine Optimization Company.
In short, SEO or Search Engine Optimization is the process of optimizing various elements of a website, with the purpose of improving its visibility in the search engine results pages, the rewards of which can significantly impact website traffic, leads, and sales. The 200+ variables that determine Google rankings comprise of two main factors, On-page, which is the sites Architecture, and Off-page, which is the determining ranking factor or “core” of Google’s Algorithm. We encourage you to read through our content and familiarize yourself with these elements and factors as you work towards choosing the right SEO Firm for your Digital Marketing Campaign.
As we mentioned above, SEO can drive a significant amount of website traffic, leads and most importantly, more sales. Search Engine Optimization is trackable, sustainable and measurable through the use of analytics. Through Google’s Analytics Platform, Search Console, and Google My Business (Local SEO), our SEO Firm will track a variety of metrics and KPI’s which we share with our Clients. Below, are just some of the metrics that we track and include in our detailed monthly reporting for our clients;
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Without question, leads generated by a Search Engine Optimization campaign are of better quality and are bottom of the sales funnel. This is because of a direct correlation between high ranking websites and conversions (form submission, phone calls, live chat etc.), the basis of which is TRUST. Simply put, consumers trust websites that are highly visible in the search results more than paid search, websites on page two, and beyond. For this reason, leads, cost-per-lead, and cost-per-sale metrics have proven to deliver a significantly better ROI than other tools in the Digital Marketing tool chest.
The determining ranking factor in a successful SEO strategy is a websites Trust & Authority, which is also known as Off-page Optimization. Typically, first page results can take 4 -12 months, so some SEO’s have been known to take shortcuts to expedite Trust & Authority, and ranking for their Clients. Shortcuts include strategies that are dubious. While this approach may provide results in the short term, it’s not sustainable and is in violation of a Search Engines in terms of service. This approach will often lead to de-indexing or banishment from the first few pages of Search Engines. Unethical SEO is NOT something LGO does. Our approach to Site Trust & Authority is methodical, safe and the high ranking in the search results, sustainable.
Simply put, an effective SEO Toronto Strategy is an online marketing tool that will significantly increase your brands’ visibility in the Greater Toronto Area and can help transform your business. Need a customized organic or Local SEO strategy that delivers first-page results, more website traffic, better-qualified leads, and increased sales & revenue? Call us -1-800-232-6036 and book a free SEO consultation.
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