Importance of Local SEO for Small Businesses
If you’re a small business owner in Canada looking to increase your online visibility and attract more customers, local SEO is an essential strategy to master. A well-thought-out strategy will
Awarded Best SEO Company Canada by some of Canada’s top brands. Founded in Montreal with offices in Toronto, Halifax, Calgary and Oshawa, Let’s Get Optimized is one of Canada’s leading SEO companies. Our team features some of Canada’s top SEO experts and consultants with decades of combined experience under our belts. We strive to offer businesses across Canada the effective SEO services and solutions they can depend on, no matter their niche or size.
Voted amongst the Top SEO Companies in Canada on Clutch, a platform that lists over 40,000 marketing agencies and contains over 20,000 in-depth, unbiased client reviews, lists LGO amongst their top Advertising and Marketing companies due to our outstanding 5.0 out of 5.0 review ranking.
As a North American digital marketplace leader, SEMfirms has placed Let’s Get Optimized as the #1 ranked Search Engine Marketing Company in Canada 2022. We are proud to have been able to qualify as the Best SEM Company in Canada. Here are other awards we were awarded in 2022 by SEMfirms:
Partner With Canada’s Premier Search Engine Optimization Company
Voted amongst the Top SEO Companies in Canada on Clutch, a platform that lists over 40,000 marketing agencies and contains over 20,000 in-depth, unbiased client reviews, lists LGO amongst their top Advertising and Marketing companies due to our outstanding 5.0 out of 5.0 review ranking.
Any successful SEO campaign involves technical SEO. At Let’s Get Optimized, our technical SEO consultants will carry out a full website audit to troubleshoot issues that are holding your site back from ranking high, such as site speed or broken site links. Our technical SEO experts then move on to fixing these challenges to help your website become easily accessible to users and search engines.
Our technical team always stays ahead of the latest SEO and UX developments to ensure your site is prepared for upcoming changes, including the new Core Web Vitals update.
On-page optimization is all about making the content and function of your website accessible to search engines and visitors. This covers everything from optimizing content and keyword mapping to choosing the right metatags that help describe the content of a webpage.
We begin all our SEO projects by carrying out thorough keyword research that identifies what phrases and words your business should be targeting. This will enable our SEO team to deliver on-page recommendations backed by data and our own knowledge.
Once your on-page recommendations have been implemented, we continuously monitor your website for new keyword opportunities while working with you on content writing and strategies such as blogs.
A key factor in many search engine algorithms is your website’s trust and authority on the internet. If your website is attracting and earning quality links from other trusted websites, this gives search engines more reason to rank your site higher in search results. Meanwhile, if your website is attracting poor quality links, this can cause your website to tumble down ranking pages and even receive penalties.
Our team of link building and online authority specialists work to ensure your website is fully supported when it comes to off-page optimization. We carry out regular link audits to protect your link profile while also researching, building, and earning quality links from authoritative sources.
Getting quality traffic and more revenue from your site begins with a consultation with one of our veteran SEO experts. Thanks to our many years of experience, our team will analyze and evaluate not just your website’s performance, but also how it aligns with your business goals and branding. Whether you’re familiar with SEO and want hands-on involvement or prefer to let the experts do their job while you focus on other matters - we will customize our consultations to suit your needs, budget, and resources.
During these consultations, our SEO consultants will look at the bigger picture to identify missed opportunities while also focusing on small details that can make a big difference to how search engines and users understand your site. As trusted SMB advisors, we can help get your business back on track and develop a data-driven and results-focused SEO strategy that will help do that.
Keywords are short terms or phrases that users enter into search. At LGO, we have access to the latest data sets from Google for nearly any location across the world. So whether you want to know how many locals are seeking your services in downtown Montreal or want a Canada-wide glimpse at how many people are actually looking for your brand, we can help you.
When carrying out keyword research, we focus not just on what the person is searching for, but why they are searching for it. We then incorporate this into our content strategy to develop quality website content that encourages conversions as well as relevant traffic.
We also conduct on-going keyword research for our existing clients, especially if you have a new product or service you would like to launch.
It’s well known in the SEO industry that ‘content is king’. Search engines like Google have advanced their algorithms significantly in the last few years to seek out quality content. This includes the use of human raters and passage-based indexing. Therefore, having informative and relevant content is a must.
Many SEO companies rely too heavily on technical and link building strategies to boost their clients’ rankings due to a lack of confidence with content marketing. But that’s not the case at Let’s Get Optimized. In fact, we have a dedicated content management and strategy team that research, produce and optimize blogs, landing pages and product pages to deliver quality content your customers are looking for.
We champion next-generation content, including Google’s E-A-T guidelines and work alongside our clients to bring out their subject matter expertise that search engines heavily favour.
Local SEO is an excellent way for small businesses to become market leaders in their local area. At LGO, we specialize in developing and delivering local SEO strategies that will result in better ranking performance and more conversions. Investing in local SEO can bring immense benefit to your business, especially if you face larger, area-wide competitors that have more resources.
As part of our local SEO services, we include Google My Business optimization and management. Our local SEO team will work to let you be found not just on organic search results, but also map-based searches that are becoming increasingly popular and prioritized by search engines. We also work to build your business’ presence in the local area through hyperlocal link earning strategies and citation building and management on trusted, authoritative directories.
Short for Search Engine Optimization, SEO is the process of optimizing your website to rank higher for relevant searches on search engines. This includes search engines such as Google and Bing, which each have complex and continually-updated algorithms that decide what website appears when someone makes a search query.
Understanding and excelling at SEO takes effort, time and a holistic approach to all aspects of your website. However, the results of ranking on search engines (organically) can be an immense benefit to businesses and their revenue.
Yes, it’s possible for a business owner to try to optimize their website on their own. However, while you might notice some minor improvements, this usually doesn’t last long as search engines regularly update their algorithms. SEO is a labour-intensive process that can easily be broken without the right knowledge and experience.
That’s why our team of SEO consultants are here to help you. We offer you our expertise on advanced SEO and will continuously optimize your website so that you won’t fall behind.
Getting results from SEO depends on the nature of your business and its competitors. Smaller businesses serving a local area with fewer competitors should expect faster results than a larger one. Typically it takes search engines weeks or months to index and crawl.
That doesn’t mean you can’t benefit sooner. At Let’s Get Optimized, our SEO agency is able to score you some quick wins while we work on building your online visibility in the long-term. Get in touch with our SEO consultants in Canada to learn more.
Looking for quick, short-term results? With a small budget commitment, you can benefit from our PPC services, including regular SEM consultations, reporting, and campaign management.
As one of Canada’s most respected SEO companies, we believe in going further than the typical SEO consultant. All our services are fully bespoke to your business needs and our client services team is second to none.
Unlike many other SEO agencies in Canada, we have a proactive approach to search engine optimization. From strategizing new content opportunities to making sure your site stays ahead of updates, we will always go the extra mile to please our clients.
Ultimately, we treat and value your business just as we do with our own.
Yes, absolutely. We live and breathe local SEO. In fact, Let’s Get Optimized even has a dedicated local SEO team ready to work for you.
We know local SEO is particularly important for smaller businesses that need to lead search results and Google Maps in their local area. Not only does local SEO help your business secure relevant website traffic, but it also helps you overcome larger competitors. Therefore, our local SEO experts work to improve your position and visibility on local searches whether through earning links from reputable local sources or managing your listing data.
If you’re a small business owner in Canada looking to increase your online visibility and attract more customers, local SEO is an essential strategy to master. A well-thought-out strategy will
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