Case Study:
Blumhouse Boosts Brand Awareness and Lead Generation with Let’s Get Optimized’s Multi-Faceted Strategy
Client
Blumhouse Productions
Industry
Film & Television Production
Client Background
Blumhouse, a powerhouse in horror filmmaking, sought to expand its reach beyond movie audiences and attract companies to join its membership program.
Blumhouse Leverages Let’s Get Optimized’s Data-Driven Strategies to Expand Brand Awareness and Generate Leads
Blumhouse Challenge
- Increase brand awareness and attract new member companies.
- Generate leads from potential members seeking solutions to customer complaints.
Let’s Get Optimized Solution
Blumhouse partnered with Let’s Get Optimized for a comprehensive digital marketing approach:
Targeted PPC Ads
- Let’s Get Optimized conducted in-depth keyword research to identify terms used by companies searching for solutions to customer complaints.
- Based on these findings, they developed targeted PPC ad campaigns across search engines and relevant online platforms.
- A/B testing allowed for continuous optimization, ensuring the most effective ad variations were displayed. Utilizing negative keywords prevented irrelevant clicks and maximized ROI.
Strategic SEO Optimization
- A thorough SEO audit of Blumhouse’s website identified areas for improvement. Recommendations included optimizing landing pages with relevant keywords and header tags.
- Let’s Get Optimized, provided content creation guidance to highlight member benefits and improve user experience.
Transparent Communication and Project Management:
- Let’s Get Optimized prioritized clear communication through:
- Monthly virtual meetings to discuss campaign performance and adjust strategies.
- A dedicated online platform for seamless project management.
- A user-friendly system for tracking tasks, notes, and responsibilities.
Measurable Results
Consistent Lead Generation
Let’s Get Optimized’s PPC campaigns delivered a high volume of qualified leads within Blumhouse’s budget constraints. Monthly adjustments ensured the campaign remained efficient and continued generating leads.
Increased Organic Traffic
Although SEO takes time to show significant results, Blumhouse observed a steady rise in organic website traffic, indicating improved website visibility and brand awareness.
Enhanced Communication and Collaboration
Blumhouse valued Let’s Get Optimized’s transparency and dedication to understanding their unique needs. The user-friendly project management platform facilitated collaboration and ensured everyone was on the same page.
Key Takeaways
- Boosted brand awareness and attracted new member companies.
- Generated leads from potential members seeking solutions for customer complaints.
- This case study highlights how Let’s Get Optimized’s multi-faceted strategy goes beyond traditional marketing, helping Blumhouse achieve:
- Expansion of its membership program.
- Solidification of its position as a leader in the horror film industry.
Measurable Results
- Increased organic traffic.
Client Review
“Let’s Get Optimized has exceeded our expectations. Their professionalism and meticulousness are refreshing. They took the time to understand Blumhouse and truly grasp our goals,” stated the Head of Post Production at Blumhouse. “Their collaborative spirit and openness to new ideas ensure they’re a valuable partner in our digital marketing strategy.”
Jennifer Trent
Head Of Post Production
