Case Study:
From Hidden to Highly Visible: How Let’s Get Optimized Boosted Flex A Fab’s Digital Footprint
Client
Flex A Fab
Industry
Boat, ATV, UTV Windshields & Powersports Accessories
URL
Challenge
Flex A Fab, a Quebec-based manufacturer of high-quality boat, ATV, and UTV windshields, as well as powersports accessories, was struggling with visibility online. Despite their reputation for producing top-tier aftermarket accessories, they were not ranking well on search engines, limiting their ability to reach new customers. The company’s primary pain points were:
- Low organic search rankings: They were not appearing for critical keywords like “boat windshields,” “UTV accessories,” and “custom powersports accessories.”
- Stagnant web traffic: Flex A Fab’s website was not generating the organic traffic needed to drive growth.
- Highly competitive market: Competitors with similar products were outranking them, reducing Flex A Fab’s visibility in both the local Quebec market and beyond.
Solution
Let’s Get Optimized (LGO) devised a comprehensive SEO strategy to address Flex A Fab’s challenges and boost their online presence. This strategy focused on:
SEO Health Check
- LGO conducted a detailed audit to identify and fix technical SEO issues like slow site speed, broken links, and indexing problems. This initial step helped improve the site’s performance and laid the groundwork for better search rankings.
Keyword Research & Optimization
- LGO performed extensive keyword research to identify high-value search terms such as “ATV windshields,” “UTV accessories,” “boat windshields Quebec,” and “Powersports custom accessories.” These keywords were strategically integrated into the website’s:
- Title tags
- Product Descriptions
- Meta Descriptions
- On-page content
The optimization ensured that Flex A Fab’s website was targeting relevant searches from their ideal customers.
Local SEO
- Given Flex A Fab’s location in Quebec and their focus on both local and broader markets, LGO developed a local SEO strategy that included:
- Creating and optimizing a Google My Business (GMB) profile.
- Building local citations and enhancing their visibility in Quebec and nearby regions.
- Targeting location-specific keywords like “Quebec ATV accessories” and “custom windshields Quebec” to ensure they ranked higher for local searches.
Backlink Acquisition
- To build the website’s domain authority, LGO worked on acquiring 841 backlinks from high-authority sites relevant to the automotive and powersports industries. This significantly boosted their credibility in the eyes of search engines, helping them outrank competitors.
Product-Specific SEO Content
- LGO created optimized pages for each of Flex A Fab’s key product categories, including:
- Boat windshields
- UTV roofs
- Powersports accessories
These pages were designed to not only attract more traffic but also convert visitors into customers by clearly showcasing the quality and durability of Flex A Fab’s products.
Results
The SEO strategy implemented by Let’s Get Optimized produced excellent results for Flex A Fab:
Organic Traffic Increase
The website now sees 800 visitors per month, a +15% growth. The site is ranking for 1.3k relevant keywords, many of which are driving targeted traffic from both Canada and the US.
Keyword Rankings
Flex A Fab now ranks in the top 3 for 29 important keywords and in positions 4-10 for 90 more, including highly competitive terms like “UTV accessories” and “custom boat windshields.”
Improved Local Visibility
With local SEO in place, Flex A Fab saw a significant boost in visibility in Quebec and nearby areas. Their Google My Business profile now drives local traffic, helping them attract customers from both the local market and across Canada.
Increased
Sales
Sales
he combination of optimized product pages and better search engine visibility has resulted in a noticeable uptick in customer inquiries and sales.
CLIENT RAVES
Expertise: “LGO understood our market and helped us rank for important keywords. Our online presence has never been stronger.”
Efficiency: “The results were fast and impressive. Our website traffic has increased steadily since we began working with them.”
Value: “The work they’ve done has paid off, and we’re seeing real growth in both traffic and sales.”
Stephane Bouchard
President of Flex A Fab, praised Let’s Get Optimized for their efficiency and expertise
Conclusion
This case study demonstrates Let’s Get Optimized’s ability to create and execute a tailored SEO strategy that delivers measurable results. By addressing Flex A Fab’s specific challenges, optimizing their product pages, and improving their search rankings, LGO has helped position them as a leader in the powersports accessories industry.
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