Case Study:
How Solution Control Systems Inc. Increased Website Traffic and
Conversions with Let’s Get Optimized
Client
Solution Control Systems Inc. (SCSI)
Industry
Industrial Automation
Client Background
SCSI, a leader in comprehensive industrial automation solutions, struggled to maintain website traffic and convert visitors into qualified leads. Their website wasn’t attracting the right audience, hindering their ability to compete in a market where SEO was crucial.
Boosted Website Performance with Let’s Get Optimized’s Data-Driven SEO Strategy
Challenge
SCSI needed to improve its online presence to attract new clients in a competitive SEO market.
- Decreasing website traffic
- Low click-through rates (CTR) on search engine results pages (SERPs)
- Struggling to convert website visitors into lead
Let’s Get Optimized Solution
Recognizing the need for a data-driven SEO strategy, SCSI teamed up with Let’s Get Optimized. Here’s how they turned things around:
In-Depth Website Assessment
- Let’s Get Optimized kicked off with a thorough website audit, diving deep into keyword relevance, content quality, site structure, and loading speed. This audit laid out a clear plan for boosting the site’s performance.
Website Speed Optimization
- Understanding the critical role of user experience, Let’s Get Optimized focused on speeding up the website. Faster load times not only improved user engagement but also gave the site a boost in search engine rankings.
Targeted Keyword Research
- Using advanced SEO tools, Let’s Get Optimized pinpointed high-volume, low-competition keywords tailored to SCSI’s services and audience. This strategic approach ensured higher rankings in search results for potential clients’ queries.
Ongoing SEO Monitoring and Adjustments
- The work didn’t stop after the initial setup. Let’s Get Optimized put in place regular SEO audits and adjustments to keep SCSI’s website competitive in the ever-changing search engine landscape.
Content Revamp and Optimization
- They identified areas where existing content needed improvement and crafted new, informative blog posts focused on the targeted keywords. Optimized meta descriptions further increased the likelihood of clicks from search results.
Targeted Search Campaign Development
- To drive even more traffic, Let’s Get Optimized developed a targeted search campaign, ensuring that the website attracted more visitors and potential leads.
Measurable Results
Increased website traffic by 30% (organic & paid)
Let’s Get Optimized’s SEO strategy attracted more visitors to the SCSI website.
Increased Click-Through Rate (CTR) by 15%
Optimized keywords targeted the right audience, leading to more clicks on search results.
Increased conversion rate by 7%
Improved website structure and content led to better user experience and more leads.
Improved Return on Investment (ROI)
SEO efforts directly contributed to increased revenue for SCSI.
Key Takeaways
- Strategic SEO planning can drive substantial increases in website traffic and conversions.
- Success hinges on a well-coordinated SEO team with clear and effective communication.
- Optimizing both website content and user experience is crucial for generating leads.
- Investing in SEO offers businesses a strong return on investment.
Client Review
“Let’s Get Optimized used a disciplined approach, holding regular meetings and providing thorough updates. Their proactive problem-solving and efficient communication were impressive. We’re at a loss for recommendations; their tactics and implementation were flawless.”
Jazz Matharu
President, Solution Control Systems Inc.
