Blog

How SEO Has Finally Collided With User Experience Google started as a basic search engine using exact match keywords and backlinks to sort out results. But as years went by, the weaknesses of that approach were pretty obvious.   Anyone could trick such algorithms into giving them higher rankings they don’t deserve. So that was […]

Identifying audiences to use in your paid media campaigns can be challenging, especially when you have a limited budget and want to ensure that your budget is being spent on the right audience.  While you might have an idea of who your target audience is, they may not actually be high-value customers… let’s investigate this […]

So, what was the last thing you Googled? Whether you’re following the US presidential race or keeping up with events here in Canada, there’s a lot more going on behind the scenes at Google than you might think.    When looking something up on Google or any other search engine, you might presume it does […]

Getting visitors to your website in 2021 goes hand in hand with increasing conversions. And since most purchase decisions today start with a search query, local SEO is the best strategy for your small business. In this comprehensive guide, you’ll learn how to optimize your business for local search. By the end of it, you’ll […]

Google Core Web Vitals: Everything You Need to Know But Were Afraid to Ask! User-experience has always been an essential part of Google ranking algorithms. It affects how your site performs in the search engine result pages (SERPs) and determines your chances of getting to the #1 spot.    Google recently decided to take that […]

Let’s face it, things were so much easier in 2019. The Canadian economy was growing at a bustling pace. Cities from Edmonton to Toronto made a name for themselves globally as burgeoning tech hubs, manufacturing stood strong despite US restrictions, and public spending in retail remained as solid as ever. With a new decade around […]

Do you know what the best products in the world today all have in common? They give users a feeling of happiness, trust, and satisfaction. Your audience expects positive interactions when working with you. And search engines know that! That is why user experience is becoming such a major factor in determining Search Engine Organic […]

At Let’s Get Optimized, we’re always working to stay ahead of the latest trends and updates in the SEO industry. Today, we would like to inform you about a new update coming to Google’s algorithm in 2021. After an already ‘turbulent’ first half to 2020, we know thinking about next year might not be your […]

Google has been launching new algorithm updates since its’ early days. It’s always working on improving user experience and the results the algorithms show.  Some search updates are huge and affect websites of all sizes and industries.  Google calls those “Core Updates.” Other updates have a smaller impact in general. But once they add up, […]

Is this your first time hearing about Google Search Console (GSC)?  If so, then you’ve been missing on a great solution for most of your digital marketing problems. But don’t worry, you’re not alone. Lots of webmasters and small business owners outsource all their digital marketing efforts. So, they don’t care about what online marketing […]