Although Let’s Get Optimized is a Google Ads Certified Partner & Pay-Per-Click Management Company, we provide paid search services across a variety of platforms, including Social Media.
For businesses embracing Online Marketing for the first time, Pay-Per-Click Advertising is often the starting point or “low hanging fruit” of an Online Marketing Strategy. This is because PPC provides businesses with an opportunity to “get in the market” and gain visibility, almost instantly. By positioning carefully crafted advertisements in front of consumers searching online for your products and services, we can drive an enormous amount of prospects to your website. For businesses with a mature Online Marketing strategy, Pay-Per-Click is one of many staples and a cost-effective way to drive website traffic and build brand awareness.
With most platforms such as Google Ads, you have a ”bidding” process for select keywords, usually within in a geographically defined area. Bids are based on the type of keyword, their ability to convert to leads, competition and some other factors. Although Google PPC is essentially an auction, you only pay if someone clicks and highest bids don’t necessarily get the highest positioning. This is because Google recognizes and rewards ad campaign quality. It is conceivable for you to pay less for higher positioning than competitors willing to pay more. In addition to having control over geographical reach (radius & postal code), you also have control over advertising frequency (time of day, weekdays, etc.), daily budgets and more.
As with other Online Marketing Strategies, Paid Search is trackable & Measurable. LGO has the ability to track form submissions, phone leads, live chat engagements and more. This allows us to have discussions with our clients about ROI. Our reporting includes data on cost-per-click, cost-per-lead and even cost-per-sale, month over month, and more. Our monthly reporting enables you to make campaign adjustments and sound online marketing decisions.
The Google Display Network is a collection of 2 million+ websites that offer Display Advertising opportunities. The GDN allows you to position your brand in front of a select audience, by serving up display ads against contextually relevant content. Websites that are part of the Google Display Network include Metroland Digital, Post Media, Globe Media, Sun Media, TorStar, Rogers Media, La Presse, Linkedin, Google Finance, Gmail, CFO, YouTube, and many more. Display Advertising allows you to associate your brand with relevant content, increase your online authority, and get in front of your customers researching your products or services.
Remarketing on the GDN allows you position contextual and display ads in front of consumers who have previously visited your website. Cost-effective and subtle, remarketing is a reminder to the consumer that they have an interest in your products and services.
If you’re curious as to how remarketing works, it’s rather simple. A snippet of code or a ”cookie” is dropped into the web browser of a site visitor, as they surf the internet, we provide them with a gentle reminder of your products and services. Like Google ads & PPC, you have control over reach and frequency.
Is a question we hear often and our take is this! There is NO correlation between how much you spend on pay-per-click and how well your website ranks organically, locally or both. We do know that user experience or the UX of site visitors, whether via PPC, referral (social media), organic or local search, is weighted in Google’s algorithm. If you have questions on how to rank higher organically and or locally, visit our SEO page.