What Is Lead Nurturing?
We would like to think of it as sort of a retention program with the purpose of establishing a connection with your lead, and of developing a stable relationship with your new contact. There are many ways to develop a relationship with your lead, such as –
- Relating to your leads needs. (Say that 5 times fast!)
- Engage in their community. (Try to be the nice guy)
- Always be present yet don’t be annoying. (Be helpful, not pushy)
Once you have qualified your lead you will want to group that contact with other contacts that have similar interests. This way, the offers you send out will relate to the interests of that Contact.
here Would I Benefit From Lead Nurturing?
Everyone benefits from your Lead Nurturing Program. By understanding each contact it becomes easier to relate through shared interests. This will help to develop a relationship with your contact. Once you develop that relationship, trust will start to build.
Once I Have Built Trust, How Do I Prosper From Lead Nurturing?
Now that you’re in the loop, it’s game time, remember that they did voluntarily give you their information. Market smartly, and choose a personalized, friendly approach. “Remember, don’t be pushy”, this contact can push that spam button at any time. Lead nurturing is a very effective way of monitoring your contact through their buying cycle. Use lead nurturing to watch for signals given by their activity to pinpoint each stage of their buying cycle. Then you will be able to cash in on buying day. Because of your lead nurturing program, this potential buyer has already confirmed with people in their circles that your company comes highly recommended from delighted customers that once started in that same lead nurturing program.
Lead Nurturing Sounds Easy, is it?
Quite the opposite, lead nurturing is only effective if performed properly and thoroughly. Maintaining contact with your future buyer can be tricky. It’s kind of like if you were trying to make their mouths water while making them laugh at the same time. This is when all of the metrics get involved. Applying the proper metrics will identify effective timing to walk that lead into a customer seat. Your lead nurturing program allows you to study the buying process and to structure your marketing approach and timing to reduce loss of opportunity.