Millions of people all over the world, (many of them right here in Montreal) have used the Internet to help them become writers. Some just use their website or blog as place to publish their writing, while many others use their writing to market and endorse their business website. When the distinctive function of a website or blog is to promote or support a business, every detail is crucial, and every feature must be perfected. And this is why online content marketing is fundamental.
A large, diverse online audience is required to effectively use your website as a business tool. It is therefore critical to utilize effective content marketing strategies that will help achieve these goals. Online content marketing is a decidedly preferred tactic for business owners looking to expand their customer base, strengthen their online presence and build a greater network across the Internet.
These steps will help you more successfully use your online marketing endeavors:
Start With Expertly Written Content
When your content is business oriented, there are several things to take into consideration. The most important one being, if you aren’t naturally a writer, you may want to consider hiring an optimization firm that will handle your content marketing for you. An effective online content marketing plan must start with not just the substance of the content you write, but also the purpose of the content. For example, is your content written well, without grammatical or spelling errors, and is it meant to inform, engage, or something else?
Another important factor is that you need to use awesome titles, headings and sub-headings that will capture your reader’s attention, and draw them in. Short headings are catchy and easy to remember, but long headings can incorporate your PPC keywords, convey a more important message, or set a different tone, such as humor or excitement. Studies show that traditional types of titles that use phrases such as -, Tips For, Best, How To, Top, Free, Why, etc. are very successful at getting visits and converting visitors to customers.
Span Out With Social Media Profiles
To make sure your content reaches a wide and varied audience as quickly as possible, social media is your easiest and surest marketing tool. Build a larger online presence for your Montreal business by establishing unique profiles on various social media websites in order to develop followers and customers that are utilizing these platforms. Initiate a Google+ profile and share your articles and information on it often, this will help you build your network, and it will help increase your Google search engine results and rankings. Also, create unique profiles for your site on Twitter and Facebook to cultivate more contacts .You can share links to your articles and promotions on these sites, and using hashtags will ensure that your followers, and many others will see your posts.
Share Content on Blogs and Forums
Constructing a solid presence on the web is fundamental in today’s society, and forums and blogs are a modern equivalent to business conferences. Connect with others that share the same niche as your business and website, and start corresponding with them online. Connect with them on their blogs and share links to your website’s information that transmits in some way to their article and ideas Even if you do not post any links, you are still making sure that you and your website gains greater familiarity on the web, which will only benefit you in the future.
Strategize Your Site for Mobile Devices
Tablets and smartphones are changing the world, moving us away from personal computers. Statistics indicate that nearly half the population of adults in Canada and in America uses some type of smartphone, and nearly everyone (including teens and younger kids) has a cellphone today. This means that you need to make sure that your site and your content is compatible for mobile devices. A mobile compatible blog or website ensures that you get and keep your visitors and customers. If mobile users can’t utilize your site, they won’t be using your product or service either.
Spread the Word in Social Media Communities
Every social media platform includes countless groups and communities made up of people with similar interests and goals. If you have articles written on marketing for example, start looking for marketing groups on Facebook and send a request to join. Once you are accepted to the group, you can share the links to your articles, which will be viewed by the group’s members, who in turn will share them with their friends and followers. This is an extremely expedient technique for helping your content reach more viewers and build a wider audience.
Now that you know what to do with your content, you just need the content to get started. If you don’t want to, or don’t think you should do your own writing, you can hire a firm such as Let’s Get Optimized to provide you with excellent written content.