Why SEM Delivers Exceptional ROI
Without question, leads generated by a Search Engine Optimization campaign are of better quality and are bottom of the sales funnel. This is because of a direct correlation between high ranking websites and conversions (form submission, phone calls, live chat etc.), the basis of which is TRUST. Simply put, consumers trust websites that are highly visible in the search results more than paid search or websites appearing in the organic results on page two and beyond. For this reason, leads, cost-per-lead, and cost-per-sale metrics have proven to deliver a significantly better ROI than other tools in the Digital Marketing tool chest.
Ethical & Sustainable Organic & Local SEO
The determining ranking factor in a successful SEO strategy is a website’s Trust & Authority, which is also known as Off-page Optimization.
Typically, first page results can take 6 -12 months, however, some self-claimed experts will take shortcuts to expedite Trust & Authority and ranking for their clients. Shortcuts include strategies that are dubious.
While this approach may provide results in the short term, it’s not sustainable and is in violation of Search Engines terms of service. This approach will often lead to de-indexing or banishment from the first few pages of the search engine results page.
Unethical optimization is NOT something LGO does, our approach to Site Trust & Authority is methodical, safe and sustainable.