Do you have good content, website design, and sales techniques, and yet your conversion rate remains stagnant? Have you checked your analytics and thought of ways to improve it further? If you are a marketer who wants to be better at his or her craft, you have landed on the right page. Below are some core human behaviors and effective tactics that can help you boost your conversion rate.
Value: Get Your Viewers’ Interest
Among the very first thing that you would need to know about marketing is that you must always have something to offer your target audience. It has something that is good value to them. What would make them want your products or services?
But how to you create value? How can you be sure that even if you are being sensible, they’ll pick you over your competitors? On a client’s perspective, you should have the answers to all of their basic questions like what can I get from you or why should I do business with you.
The best way to do this is to show them how you do business.
Just recently, eConsultancy and Sitecore have done interviews with agencies alike to know the most effective techniques that they use to improve a client’s lifetime value. What are they?
Customer service tops the list, of course. Personalization was highlighted next. Clients find inherent value in being treated as a friend and getting good answers to their problems. They would appreciate you if you would take time to communicate with them and make recommendations relevant to what they need.
It is not just always about you. It is mostly about your customers.
Consistency: The Bond That Sustains Conversion
What is consistency when we talk of customer loyalty and conversion rates? Based on research by The Society for New Communications Research, quality greatly affects how clients see a company, with customer service and pricing lined up next.
Consistency means that a client can expect exactly the same item or level of service every time they would place an order from you. It sets expectations, which will eventually drive your conversion rate. Trust is likewise involved here. Your clients trust you. Every time you meet their expectations, the more that will keep coming back to you. They can even share, rate, and recommend your company to others.
Clarity: Clear Up What Is Presented
Is your marketing message clear enough for clients to understand? Most companies rebrand themselves every so often to focus on something fresh and new.
But you have to look at things from a client’s perspective. If you keep on making changes, consistency gets swept away. They would start to doubt if your group really understands their needs.
Of course, this would not mean staying stuck to what you have and where you have started. But change should only be done when necessary and you have to make your intentions and proposals clear to your clients.
Formulating and living true to a mission statement affects everything from how your group operates to how you treat your client paints a picture-perfect of what clarity is when we talk of driving conversion rates. Share this to your clients. Show them.
Clarity is a true understanding and reliance on the business to deliver what it promised. And conversions will only happen if all the other factors come together to make your offer and the client’s actions to take advantage of it, very clear.
Stop Friction and Action Paralysis
Two of the most significant issues that greatly affect conversion optimization are friction and action paralysis. Friction occurs when one key driver does not go well with the others. You may have established clarity and value to your clients, but if consistency is not present, then there is friction. This will not drive your clients to do more clicks on your page. They might even feel cheated.
If you can get all the key conversion factors working perfectly together, there is still what we call action paralysis, which makes clients think twice about getting your item or services. Normally they would ask themselves the following questions:
How much does the shipping cost? When will my orders be delivered?
What happens after placing the order? What if I was not sent a confirmation?
Who should I call if something is wrong with my order? What is the company’s return policy? Is exchange or refund allowed?
Are my personal information safe with the company?
What do other people say and think about the company’s items or services?
You can eliminate these things by presenting a FAQs page on your site. This should answer all these questions. Present in easy-to-understand words your returns or exchange policies, your shipping method and fees, privacy policy, and more.
Getting all of these things right may require time and effort, but it will certainly give you back glory, even beyond the conversion that you have always wanted.
