Technical health
crawlability, indexation, site speed, mobile experience, redirects, canonicals, and sitemap issues.
Search visibility
current ranking opportunities, search intent alignment, page gaps, and keyword relevance.
Content and on-page SEO
titles, headings, page structure, internal links, service clarity, and conversion cues.
Local SEO
city and service-area relevance, location signals, Google Business Profile alignment, reviews, and local landing pages where applicable.
Conversion readiness
whether visitors have a clear reason and path to call, submit a form, request a quote, or book a consultation.