How should companies look at adopting effective SEO strategies for 2017? SEO or search engine optimization is a very unpredictable field because of the numerous changes that Google algorithm goes through within a time frame. Its algorithm set in place for this month may be the different the next. It is a constantly developing algorithm that makes SEO experts stay on the edge of their seats and keep up-to-date.
Now we are halfway through 2017, it has become even more essential for experts to always be on the lookout for the latest trends that can have an effect on search rankings.
Why worry about an effective SEO strategy approaching 2018?
While it is not always totally transparent when or how Google’s search bots will crawl and index your website’s content or how precisely its search algorithm controls its rankings – SEO experts do not have to just relax and wait for Google to decide on whether the work they did on their website will result in a first-page listing on the search engine results page or SERP. In fact, you can take plenty of deliberate SEO actions to improve the value of your website’s content in the eyes of your target demographic – if you have the proper strategies in place.
To be successful in SEO this year what you need is trust. Trust is the main factor of Google’s relevancy-oriented search. Without it, your website is simply not relevant. However, building trust is a double-edged sword. For newbies, especially, attaining visibility without trust has become extremely tough
SEO algorithm updates
Before you can totally comprehend what it takes to rank high on Google’s SERPs or Search Engine Results Pages this year, you have to take in what has improved. The reason for this is that the improvements are vital to the greater picture and just what Google’s intents are with the web.
Google’s core goal is to bring the maximum relevant search results in the fastest way possible. Clearly, Google had perfected that. So much so that it basically eliminated other search engines, massively skewing most of the market shares towards its commanding search, while making Google a household name along the way.
The algorithm updates that have been put into play have gone by names like Panda, Penguin, and more recently, Hummingbird. These algorithm updates have been projected to advance the user experience, remove spams and scams, and to increase the general relevancy of search.
By understanding what’s changed, you can gain an outlook into Google’s intents on what it is trying to attain. It desires content that helps to improve the lives of others, provide value and that users want to engage with. Those things are the most relevant search results. That is what Google is after. But for years, it got quite the opposite. It dealt with devious people trying to “game” the system.
What gets Google’s gears spinning?
The first step is to have a basic understanding of the process of SEO, which means getting into the mind of Google. What makes a site relevant to Google? Why is it important to choose an effective SEO strategy? While its algorithm is said to account for a wide variety of inputs and data points, inbound links on your website is considered to be one of the most critical ranking factors:
Quantity of links: On some point, Google sees the number of backlinks your content has received as if each one is a vote in a popular election: the more you have the more credible and worthy your content appears to be, thus, the greater it is likely to deliver the value that visitors are looking for.
Quality of links: While quantity does play a role, it’s the quality of those links that truly creates an impact on your content’s ability to move up (or down) in the search rankings for relevant informational key phrases. In other words, you don’t just need SEO to bring more links to your domain; you also need it to attract/earn links from trustworthy, authoritative websites that already gained the respect of Google’s rank-bots.
Keep in mind that search is a game of competition: For every spot you want to move up in the rankings, someone above you needs to go down the ranking. With this in mind, focus on ways to attract those all-important links by making your content more visible, valuable, and engaging than its SERP competitors – both in the eyes of Google and the consumers who rely on it.
Optimize for Rich Answers
Though aiming to high rank in Google search for your target keywords is still essential, it is now time to optimize for other Rich Answers too. These are results that appear towards the top organic search results. Rich answers appear on 19.45 per cent of Google search results out of the 850,000 keyword queries used to activate these.
The percentage may not be as high today– most of the rich answers appear on search queries for song lyrics. But, there is good cause to believe that its number will definitely upsurge in the future. Since Google has made its intention of giving value to its users clear, rich answers deliver the most relevant information based on the search query.
How to get into Google’s rich answer box:
- Rank yourself well for the query
- Start your sentences with command words
- Write a clear, unambiguous heading
- Use and keep the section short.
Rich answers is a very important element of choosing effective SEO strategies. The first point is significant. Optimizing for rich answers needs you to optimize for your target keyword as well. Getting your website to rank on the first page of search engines will increase your chances of getting into the rich answers box.
Market your content
One of the most significant and effective SEO strategies to use this year is content marketing. At the core of this strategy is high-quality content that brings a remarkable amount of value. This so-called “anchor content” is located on your website. But, it does not end there. You need to market that content on authority sites such as Quora, Reddit, WiseLike, LinkedIn and other highly-trafficked destinations on the web.
Engaging in content marketing is not easy by any measure, but this single SEO strategy will help you rank high on just about any of your listings to the top of Google’s SERPs over time, as long as it is done the proper way. To do this, there’s a very specific method. You have to ensure that you build comparable and relevant content that is keyword specific on authority sites such as Medium.com, LinkedIn.com and Quora.com, and that the content has a single link from the authority site back to the main anchor content on your primary domain.
Improve user engagement
Ever since marketers have always speculated user engagement as a possible ranking factor. This covers the average time on site, bounce rate, pogo sticking, and more.
For conversion, it is a proven aspect that regulates the effectiveness of page elements that contribute to the chances of visitors committing to your call to action. But, what makes this factor difficult to measure in search engines is the lack of data supporting it. User engagement is too indirect an influence on search rankings. However, it is something that all website owners need to optimize if they are serious about getting more out of their SEO efforts.
To help improve your site’s performance, in the long run, using user engagement as a factor, you may need to use tools to gain insight on how much interaction your site pages are getting from visitors.
Tools like SumoMe Heat Maps and CrazyEgg are great ways to break down the number of clicks made by users on your tracked site pages. From here, you can see which links are clicked the most and least. You can then optimize your site by improving your CTA links and buttons based on the accumulated data.
Improve page speed
The speed of your website has a big influence on the user’s experience. Slow-loading pages take away from the user experience, while fast-loading pages help to add to it. Google is very concerned with the user’s overall experience, and improving the page speed is one such way you can drastically improve that experience.
Use tools such as Google’s Page Speed, GTMetrix or Varvy’s Page Speed Tool to run insights and gain suggestions on how to improve your site’s page speed. If you’re not tech-savvy, you might need to enlist the help of a web developer to optimize your site’s page speed. Try running our site through Google page speed test. https://letsgetoptimized.com/, see what you get…..
Mobile App Optimization
The mobile market is huge. So big, in fact, that Google is still figuring out how to offer mobile users with a better search experience. The so-called ‘Mobilegeddon’ or more accurately Google’s Mobile-friendly update is a step towards this direction, as site owners are encouraged to develop mobile or responsive designs to increase the site’s loading speed on mobile devices. A faster loading site means more chances to retain visitors.
While there is also interest in spending on mobile ads as the figures from eMarketer show, Google will soon take a more crucial role in delivering content to mobile users, starting with app store optimization. More importantly, the App Indexing is the latest development in search results that can make an impact in how your site pages will rank for your target keywords.
Originally, apps are indexed on App Store and Google Play, not on Google search. This made it much more complicated for Google to streamline its search capabilities – marketers will have to optimize on both app stores instead of just on Google organic. Through App Index, apps are now indexed on Google search. The search ranking of apps falls under the App Pack or Deep Link category.