Migrating your website can be a huge addition to your company’s SEO performance. For instance, it’s an excellent way to improve site speed and user experience, both of which are essential ranking factors in SEO. However… A poorly executed site move can have the opposite effect on your organic results. Your brand could totally disappear […]
How SEO Has Finally Collided With User Experience Google started as a basic search engine using exact match keywords and backlinks to sort out results. But as years went by, the weaknesses of that approach were pretty obvious. Anyone could trick such algorithms into giving them higher rankings they don’t deserve. So that was a […]
Identifying audiences to use in your paid media campaigns can be challenging, especially when you have a limited budget and want to ensure that your budget is being spent on the right audience. While you might have an idea of who your target audience is, they may not actually be high-value customers… let’s investigate this […]
Let’s face it, things were so much easier in 2019. The Canadian economy was growing at a bustling pace. Cities from Edmonton to Toronto made a name for themselves globally as burgeoning tech hubs, manufacturing stood strong despite US restrictions, and public spending in retail remained as solid as ever. With a new decade around […]
At Let’s Get Optimized, we’re always working to stay ahead of the latest trends and updates in the SEO industry. Today, we would like to inform you about a new update coming to Google’s algorithm in 2021. After an already ‘turbulent’ first half to 2020, we know thinking about next year might not be your […]
