Identifying audiences to use in your paid media campaigns can be challenging, especially when you have a limited budget and want to ensure that your budget is being spent on the right audience. While you might have an idea of who your target audience is, they may not actually be high-value customers… let’s investigate this […]
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Google’s New Passage Indexing Explained for SEO Beginners
So, what was the last thing you Googled? Whether you’re following the US presidential race or keeping up with events here in Canada, there’s a lot more going on behind the scenes at Google than you might think. When looking something up on Google or any other search engine, you might presume it does […]
Google to Update Google Shopping with Free Listings
Let’s face it, things were so much easier in 2019. The Canadian economy was growing at a bustling pace. Cities from Edmonton to Toronto made a name for themselves globally as burgeoning tech hubs, manufacturing stood strong despite US restrictions, and public spending in retail remained as solid as ever. With a new decade around […]
Google’s Page Experience Update in 2021: What it Will Mean For You
At Let’s Get Optimized, we’re always working to stay ahead of the latest trends and updates in the SEO industry. Today, we would like to inform you about a new update coming to Google’s algorithm in 2021. After an already ‘turbulent’ first half to 2020, we know thinking about next year might not be your […]