Let’s Get Optimized

Google’s New Passage Indexing Explained for SEO Beginners

So, what was the last thing you Googled? Whether you’re following the US presidential race or keeping up with events here in Canada, there’s a lot more going on behind the scenes at Google than you might think.    When looking something up on Google or any other search engine, you might presume it does […]

Local SEO Tactics: How to Optimize Your Business for Local Search in 2021 (Updated March 2021)

Getting visitors to your website in 2021 goes hand in hand with increasing conversions. And since most purchase decisions today start with a search query, local SEO is the best strategy for your small business. In this comprehensive guide, you’ll learn how to optimize your business for local search. By the end of it, you’ll […]

Google Core Web Vitals: Official Ranking Factor

Google Core Web Vitals: Everything You Need to Know But Were Afraid to Ask! User-experience has always been an essential part of Google ranking algorithms. It affects how your site performs in the search engine result pages (SERPs) and determines your chances of getting to the #1 spot.    Google recently decided to take that […]

How Does User Experience Affect SEO?

Do you know what the best products in the world today all have in common? They give users a feeling of happiness, trust, and satisfaction. Your audience expects positive interactions when working with you. And search engines know that! That is why user experience is becoming such a major factor in determining Search Engine Organic […]

Looking Back at 2019: An Overview of Google Search Algorithm Updates

Google has been launching new algorithm updates since its’ early days. It’s always working on improving user experience and the results the algorithms show.  Some search updates are huge and affect websites of all sizes and industries.  Google calls those “Core Updates.” Other updates have a smaller impact in general. But once they add up, […]

Google Search Console: Best Practices and Tools For Beginners

Is this your first time hearing about Google Search Console (GSC)?  If so, then you’ve been missing on a great solution for most of your digital marketing problems. But don’t worry, you’re not alone. Lots of webmasters and small business owners outsource all their digital marketing efforts. So, they don’t care about what online marketing […]

How to use Google Keyword Planner to Boost Your SEO Results In 2019

If you want your content marketing efforts to be successful, you have to do keyword research; but with all the overpriced and complicated tools online, things can get tricky for you and your business. Google offers an easy fix to that problem! The solution has always existed and it’s what all keyword research tools online […]

How to Attract More Leads Using Schema Markup and Rich Snippets

Schema Markup and Rich Snippets are becoming vitally important and popular among SEO experts. They have a major role in helping search engines index your website. Therefore, we can’t emphasize enough the importance of those in driving quality leads to your website and turning them into customers. Still, only a tiny fraction of websites are […]

What is Local SEO and Why Your Local Business Needs It

You have probably been hearing a lot about local SEO and how you need it to succeed in the digital marketplace. This can sometimes be confusing since, as a small business owner, you have no idea what SEO or the digital marketplace is. You’ve been seeing ads each time you get online, people on social […]

8 SEO Misconceptions You need to be Aware Of in 2019

SEO is a dynamic industry and as a business owner, you really need to keep yourself posted on the latest happenings in the SEO industry. If you don’t, you’ll easily fall prey to outdated SEO practices and SEO misconceptions. In today’s post, we’ll address 8 of the most common SEO misconceptions that you need to […]