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Millions of people all over the world, (many of them right here in Montreal) have used the Internet to help them become writers. Some just use their website or blog as place to publish their writing, while many others use their writing to market and endorse their business website. When the distinctive function of a […]

The marketing field as a whole defines “mass” marketing as “a market coverage approach in which a firm decides to disregard market segment differences and use one offer on the whole market”. – (Dictionary.com) “Niche” marketing is defined as “Concentrating all marketing efforts on a small but specific and well defined segment of the population.” […]

Google AdWords first initiated Shopping Campaigns with a small beta group in late 2013, and in February of 2014, introduced it to all advertisers. In March, Google presented the AdWords API, which enables users to manage all campaigns. Then in April, Google AdWords revealed that over the summer, straight Product Listing Ads (PLA) campaigns would […]

Google Analytics Can Help Grow Your Business by monitoring your Data Business owners today know that their prospects are searching for their products / services online. You have put up your website, began you SEO campaign, running social media campaigns and also invest in paid traffic generation strategies. But how should you gauge the success […]

Recently Trevor Stewart of Let’s Get Optimized was featured in a public Google interview via a Hangout On Air. The topic of the interview was “5 Steps To Take Before Marketing Your Business”. The interview was conducted by Googler Casey Monroe of the Google Small Business Community. Trevor is currently serving as an official Advisor […]

Local SEO in Montreal is a challenge just like it is anywhere else. We have spent the time researching what does and what does not work so that we can help your website work as hard as possible for you. Let me explain how to do it. Local Search Engine Optimization (SEO) is slightly different […]

Content marketing is quickly becoming one of the most important things that you can do to enable search engines to find your site. Last year google made several changes to their search engine algorithm. These changes are intended to make the search engine able to deliver best answer to each query. It would be great […]

Rules of engagement for Landing Page Optimization! Too often business owners become so caught up in the details of marketing focused on keywords and click-through-rates that they neglect to consider the intended long-term results. Your goal is not simply to get visitors to your site, but to get customers to buy your product or service. […]

Can Twitter be used for Business? Companies worldwide are doing everything they possibly can to turn their traffic and conversions into daily customers. Technology is so modern in today’s world, that social networking has been the go to guide for all of their needs. Twitter is one of the most recent, and popular social networks […]

Recap on 2013 and what to expect in 2014! Online marketing in 2014 already! Wow can’t believe how time flies, well at least for us Marketers. So what to expect in 2014? I guess its gonna be another year at Google’s mercie, since 2013 was a massacre. The search engine giant Google demonstrated to everyone […]