Let’s Get Optimized

Google Core Web Vitals: Everything You Need to Know But Were Afraid to Ask!

Google Core Web Vitals: Everything You Need to Know But Were Afraid to Ask! User-experience has always been an essential part of Google ranking algorithms. It affects how your site performs in the search engine result pages (SERPs) and determines your chances of getting to the #1 spot.    Google recently decided to take that […]

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Top Stories

SEO can make or break your online presence. But you already know that. What you probably don’t know is that SEO, if done wrong, can actually backfire and do more harm than good to your rankings in the SERPs. Bad SEO encompasses a number of different things including blackhat seo, outdated seo practices, and over-optimizing […]

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Whether you’re absolutely new to SEO or are someone who needs a quick reference guide, you’re in the right place. In this quick SEO guide, we’re going to provide you with an overview of what is SEO and how it works. In a nutshell, here’s what we’re going to cover in this post: What is […]

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No matter how wonderful your online store might be, it won’t do you much good if people can’t find it, because they won’t buy from stores they don’t even know about. That’s why SEO (search engine optimization) is so important in the ecommerce industry. Get some good rankings for relevant products, and you’ll ensure a […]

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All Stories

Google AdWords retires PLA’s for AdWords Shopping Campaigns

Google AdWords first initiated Shopping Campaigns with a small beta group in late 2013, and in February of 2014, introduced it to all advertisers. In March, Google presented the AdWords API, which enables users to manage all campaigns. Then in April, Google AdWords revealed that over the summer, straight Product Listing Ads (PLA) campaigns would […]

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How Google Analytics Can Help Grow Your Business. The Basics

Google Analytics Can Help Grow Your Business by monitoring your Data Business owners today know that their prospects are searching for their products / services online. You have put up your website, began you SEO campaign, running social media campaigns and also invest in paid traffic generation strategies. But how should you gauge the success […]

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Google Interview With Let’s Get Optimized Founder Trevor Stewart

Recently Trevor Stewart of Let’s Get Optimized was featured in a public Google interview via a Hangout On Air. The topic of the interview was “5 Steps To Take Before Marketing Your Business”. The interview was conducted by Googler Casey Monroe of the Google Small Business Community. Trevor is currently serving as an official Advisor […]

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Local SEO In Montreal – The Basics

Local SEO in Montreal is a challenge just like it is anywhere else. We have spent the time researching what does and what does not work so that we can help your website work as hard as possible for you. Let me explain how to do it. Local Search Engine Optimization (SEO) is slightly different […]

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Content Marketing Strategies For Your Website

Content marketing is quickly becoming one of the most important things that you can do to enable search engines to find your site. Last year google made several changes to their search engine algorithm. These changes are intended to make the search engine able to deliver best answer to each query. It would be great […]

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Optimizing a Landing Page via AdWords to Improve Conversion Rates

Rules of engagement for Landing Page Optimization! Too often business owners become so caught up in the details of marketing focused on keywords and click-through-rates that they neglect to consider the intended long-term results. Your goal is not simply to get visitors to your site, but to get customers to buy your product or service. […]

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Twitter for Business – the Holy Grail

Can Twitter be used for Business? Companies worldwide are doing everything they possibly can to turn their traffic and conversions into daily customers. Technology is so modern in today’s world, that social networking has been the go to guide for all of their needs. Twitter is one of the most recent, and popular social networks […]

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Online Marketing; Predictions for 2014

Recap on 2013 and what to expect in 2014! Online marketing in 2014 already! Wow can’t believe how time flies, well at least for us Marketers. So what to expect in 2014? I guess its gonna be another year at Google’s mercie, since 2013 was a massacre. The search engine giant Google demonstrated to everyone […]

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Inbound Marketing: What is all the fuss about?

So what is all the fuss over inbound marketing these days? Has it taken over what we know as internet marketing or perhaps online marketing. Well in fact inbound marketing is the summary of both, only for 2013 it is the only way to succeed. Inbound marketing is the combination of every aspect ones company […]

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Is serendipitous Marketing right for me?

What is serendipitous Marketing? Is serendipitous Marketing right for me? As we move more and more into a world of measurable investments we must be careful not to completely neglect un-measurable investments in Marketing. Serendipitous Marketing is possibly more important to your marketing efforts than ever. Serendipitous Marketing is basically everything that doesn’t come with […]

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