If you have a website but are not utilizing SEO, let us tell you that there’s no point for you in having a website in the first place! While it’s a very strong statement, it’s absolutely true. There are tremendous benefits of SEO whether you have a blog, an ecommerce store, or any other type of website.
If you’re a business owner and are not sure how SEO works or whether SEO is worth investing in with your time and money, this post is for you!
In today’s post, we’re gonna go over 14 killer benefits of SEO for your business.
SEO Ensures Solid Online Visibility:
In today’s fast-paced technological world, every business has an online presence and it is crucial for you to establish and solidify your online presence as well.
Utilizing SEO helps your business gain a prominent spot on the list of known businesses online. A lot of people use Google to find the information they’re looking for and SEO gives you a great opportunity to get in front of your target audience.
SEO Boosts Brand Awareness:
Whether you have an existing business or are just stepping into the market, brand awareness is something you need to pay due attention to.
SEO helps your website in ranking higher in the search engines. Appearing on the top positions in the search results not only boosts your brand visibility, but also makes the visitors put more trust into your brand.
SEO Helps in Gaining Customers:
Now who wouldn’t want to gain potential customers? A business is all about turning the readers into potential customers, and customers into returning ones. Out of every visitor viewing your website, there is only a limited number you can sell your products to.
Generally, online traffic coming to your website has a higher likelihood of conversion as compared to walk-in customers. SEO, thus, is your best bet to increase organic traffic and in turn, increase your sales.
SEO Ensures Savings on Costs:
Businesses are always looking for ways to cut down their costs and gain maximum ROI. In walk-in stores, it seems to be a bit difficult but in online stores, you can easily decrease your customer acquisition cost.
If you’re wondering how; the answer is SEO!
Of all the online marketing methods, SEO is the most effective and cost-efficient way to get laser-targeted, organic traffic. It doesn’t cost much to hire a good SEO company, and the potential ROI is definitely worth the investment.
SEO Aids You in Beating Your Competitors:
Whether you are starting a new business or managing an old one, you likely have plenty of competitors in the market. Some of them will have been in business much longer than you, having a wide customer base and a large marketing budget.
Fret not because SEO helps you here as well.
With SEO, you don’t necessarily need to have a large budget in order to compete against established competitors. All you need is an in-house team of knowledgeable SEOs, or an efficient SEO company on your side and you’ll be well-equipped to compete head to head with established brands in your industry.
SEO Benefits Go a Long Way:
While the majority of marketing plans span across a couple of weeks or months, SEO is perhaps the only marketing strategy that goes a long way.
While SEO is a constant process, it is actually the initial research and optimization that help in getting your site to the top. The later, ongoing optimizations are to ensure that your site “stays” on the top for your target keywords. As long as your SEO foundations are strong, you can rest assured that your site will keep dominating the SERPs for quite a while.
SEO Builds Your Brand’s Credibility:
It is not an easy feat to rank your site in the top positions in the SERPs but once you do, it’ll greatly boost your brand’s credibility and authority.
Search engines strive to serve visitors with the best possible results for their search queries, and their algorithms are getting better at this with each passing day. Ranking on the top positions in the SERPs will instantly assure visitors that you’re a trusted and credible brand.
SEO Brings More Traffic than PPC:
While PPC does bring in targeted traffic, it is nothing compared to what you can accomplish with SEO, that too at a much lower cost.
More than 90% of visitors ignore ads appearing in the SERPs altogether and proceed to the organic listings. This means tons of targeted, organic, and FREE traffic if you manage to sit in the top positions of SERPs for your target keywords.
SEO Solidifies Your Social Media Presence:
SEO indirectly helps in increasing your social media followers as well. Once you start ranking in the top positions, visitors coming to your site and interested in engaging with your brand will likely click on your social media profile links.
Top positions in the search engines ensure thousands of visitors and you can expect a small percentage of those visitors to become your followers on social media.
SEO Can Tremendously Increase Your Sales:
SEO is based on keywords, at least as far as search engines are concerned. What this means is that visitors coming to your site from the SERPs will be looking for very specific products, services, or information.
In other words, this is targeted traffic with a high likelihood to convert into buyers. With a solid SEO strategy in place, you can double, triple, or even quadruple your sales!
SEO Leads to Better Site Speed and Security:
If you’re serious about optimizing your website for the search engines, you’ll be forced to improve both the speed and security of your website. Search engines, particularly Google, recommend having a site load speed of 2 seconds or less. If you want Google to rank your site, you’ll need to ensure such loading speed.
Moreover, Google recently made it compulsory for webmasters to install SSL certificates on their sites as a security measure. Installing it also gives you a slight boost in rankings. So, in essence, a properly optimized website will not only rank higher but will also be secure and will load fast.
SEO is Easy to Track:
Marketing is only good if you can actually see whether you are achieving your targets or not. There are many SEO tools, such as SEMrush, that provide you detailed reports, letting you assess your SEO efforts such as your rankings and site health.
You can dive deep into these reports and gather valuable insights such as your most profitable keywords, main sources of your traffic, conversion rate, and a lot more. SEO is measurable and easily determine whether your investment in SEO is worth the ROI its generating.
SEO May Incur Zero Costs:
If you’re a small business or a startup with little to no budget at all for SEO, you can still benefit from it. Basic SEO is not that hard and you can easily learn to perform some basic optimizations on your site.
While these optimizations may not necessarily get you to the top of SERPs, you’ll definitely see some improvements in ranking and traffic.
SEO is Inevitable:
Without SEO, there’s pretty much no point in having a website at all. This is not to say that SEO is the only source of traffic; however, it definitely is THE source of traffic. No matter what the size and type of your business and no matter what industry you’re in, the highest possible amount of traffic you’ll ever get is going to be through SEO.
Your competitors are using SEO to their advantage so what’s stopping you?
If you’re not sure how to go about it or simply don’t have the time to do it yourself, feel free to reach out to us for a free consultation. We’re Canada’s most trusted SEO company offering a full range of SEO services.